Branding:

Victoria Teasley

Campaign Theme: I'm Next.

Victoria Teasley is a junior sprinter at the University of Maryland — a Bioengineering major, school record holder in the 4×100 relay, and one of the top 10 women's 100m performers in Terrapins history. This project builds her personal brand from the ground up, positioning her as a marketable NIL athlete for sponsors like Nike and Under Armour. Every piece — logo mark, trading cards, digital banner, and apparel — was designed around a single campaign theme: I'm Next.

NIL athlete branding for Victoria Teasley, University of Maryland sprinter — logo, trading cards, digital banner, and apparel by Shawn Meekins.

Trading Cards

Profile summary of Victoria Teasley, a high school student from Villa Rica, Georgia, majoring in bioengineering at the University of Maryland. Highlights include her school records for 4x100m relay and 100m sprint, her height (5'7''), and her participation in Big Ten Championships and 4x100m relay. The image features her in a Maryland track uniform, smiling and kneeling.

Two-sided collector's card designed for both print and digital. The front leads with her key stats and personal bests. The back carries her bio, program records, and campaign tagline. Built at standard trading card dimensions (2.5 × 3.5 in) and formatted for social sharing.

Stat information video

Video

Smiling African American woman with curly hair wearing a sports tank top with Maryland and Big Ten logos, holding a colorful athletic shoe, standing against a plain gray background.
Red Under Armour t-shirt with a black and white logo on the chest and a larger logo in the background.
A logo for Victoria Teasley with a stylized, geometric bird in black and white.

Logo Mark

Digital Banner