Case Study:
VRGL Salon
The Concept
Not every great project starts with a client brief. Cherry Fizz Springs began as a self-initiated brand concept — a creative challenge to design a complete beverage identity from label to lifestyle, using only the tools already in the workflow.
The goal was simple: build something that looks like it belongs on a shelf next to nationally distributed brands. No shortcuts. Just intentional design decisions from the first mark to the final ad.
From Label to Life
The Can Mockup
The flat label design applied to a 3D can render — the first real test of whether a label design actually works. Wrapping a 2D design around a cylinder changes everything: scale, curvature, light, and legibility all shift. The Cherry Fizz Springs label holds up at every angle.
The Lifestyle Ad
A product only becomes a brand when it exists in the world — in someone's hand, at a table, in a moment. The lifestyle ad was created using Google Gemini and Artlist, placing the Cherry Fizz Springs can in a real-world outdoor setting. The result: a campaign-ready visual that makes the product feel like it's already on shelves.
This is what takes a packaging project from a design exercise to a brand launch.
Tools & Process
Deliverable Tool
Label design: Adobe Photoshop
Can mockup: unblast.com 3D product render and Adobe Photoshop
Lifestyle ad: Google Gemini and Artlist
This project was also a deliberate exploration of AI tool integration in a professional design workflow — using Gemini not as a replacement for design thinking, but as a production accelerator for lifestyle content that would otherwise require a full photo shoot.
What This Project Demonstrates
Consumer packaged goods design requires a different discipline than corporate branding — it's faster, more visceral, and less forgiving. Cherry Fizz Springs was built to prove range: that the same designer who can execute a Fortune 500 brand system for 3M Scott can also build a consumer brand identity from scratch with the same level of craft and intention.
From pattern design to typography to mockup to lifestyle advertising — this is a complete brand pipeline in three deliverables.
Official Brand Tagline
Your everyday, simplified
Brand Voice & Tagline
Core voice: Calm confidence.
Warm, direct, grounded. Never hype-driven, never overselling. VRGL doesn't need to shout — it knows it works.
