Packaging & Product Design
Product Packaging
Unfolding Journey Oracle Cards
An exciting production challenge: taking a client's existing design and reformatting it for professional print manufacturing. The final deliverable included a magnetic closure box, a booklet, and 36 gold foil tarot cards — produced through a print production partner in China.
Product Packaging
Scott Safety —
Protégé Pro 5 Gas Monitor
The original packaging relied on a white background with product photography — functional but visually weak on a shelf. The redesign applies Scott Safety's brand color system boldly across all assembled faces, replaces the product photo with a clean device illustration, and creates a unified packaging identity consistent with the broader brand.
Before
After design
Packaging and Product Design
SAM Toyz — London SuperHero
Conceived and developed an original collectible toy brand from the ground up — including character design, brand identity, product backstory, retail packaging, and 3D figure rendering. London SuperHero is the second figure in the SAM Amazing Toyz series, a multicultural collectibles line rooted in imagination, diversity, and storytelling. The packaging system includes a full window box with 3D figure visualization, front and back panel design, and retail-ready compliance elements.
Role: Concept, Character Development, Packaging Design, 3D Visualization
Tools: Adobe Illustrator, Pacdora, Meshy.ai,
Brand Identity & Packaging Design
HaWa - Harmony Wave
Project Overview: HaWa Harmony Wave is a concept consumer electronics brand built for the road warrior — designed around one customer, one insight, and a name that means air, love, and harmony all at once. Every design decision, from the island-inspired color palette to the ultra-light product positioning, was rooted in a clear customer persona: Mike, a 30-year-old sales rep who lives in airports and can't afford dead headphones or ear fatigue on a 10-hour flight.
The Work: Developed a full retail packaging system for the HaWa Lite Edition — a ~60g noise-canceling headphone positioned at $259. The package system includes a front face, botanical side panel, and feature-forward back panel, unified by a Hawaii-inspired sky and ocean horizon illustration that carries the brand's core meaning: light as air, deep as love.
Role: Brand Strategy · Visual Identity · Packaging Design · Color Systems · Copywriting
Tools: Adobe Illustrator, Adobe Photoshop, Pacdora, and Shutterstock
Deliverables:
· Logo & wordmark · Retail box packaging
· Digital banner · Brand color system
· Customer persona
Promotional water bottle label designed for 3M Scott Safety. Co-branded execution featuring campaign tagline '#ForgedForTheFight' with full regulatory compliance for commercial bottled water distribution
Promotional Water Bottle
Book Cover Designs
A selection of published book cover designs spanning multiple genres — from thriller and suspense to science fiction and children's literature. Each cover was designed to capture the tone, audience, and narrative of the work while meeting commercial print specifications for self-publishing platforms including Amazon KDP and IngramSpark.
Projects include client commissions for author Tabitha Middleton and self-authored titles, demonstrating versatility across genre conventions, typography, illustration integration, and print-ready file production.
Titles:
Secrets, Lies, and Soul Ties — "Thriller/drama cover design. Client commission for author Tabitha Middleton."
A Warning Before Destruction — "Suspense/action cover design. Client commission for author Tabitha Middleton."
The Hunted Beast — "Science fiction cover design. Self-authored title published via Amazon KDP."
¿Hay Algo en el Bosque? — "Children's picture book cover — Spanish edition of 'Is There Something in the Woods?' Published via Amazon KDP and IngramSpark."
